Polaris Acquires Indian, Plans to Revitalize Classic Brand

Polaris acquires Indian, plans to revitalize classic brand
ATV and motorcycle manufacturer Polaris has announced that it has acquired the Indian brand of motorcycles, positioning the company to take a greater share of the popular cruiser bike segment in America.

Indian was the first American motorcycle manufacturer, although the original company went out of business in 1953. In 2006, the brand was restarted by a group of investors from England, focusing on making limited-edition revivals of vintage Indian models.

Now, the brand appears primed to expand across the country, as Polaris says Indian will operate as an autonomous business unit, completely separate from Polaris’ Victory lineup. The company has not yet made any official announcements regarding which models could be due for a revival, but it’s a safe bet that mass production of cruiser motorcycles bearing the Indian name isn’t too far down the road.

“We are excited to be part of the revitalization of a quintessentially American brand,” said Scott Wine, CEO of Polaris Industries Inc. “Indian built America’s first motorcycle. With our technology and vision, we are confident we will deliver the classic Indian motorcycle, enhanced by the quality and performance for which Polaris and Victory are known.”

Shop At Chaparral Motorsports

  • Motorcycle Tires

    Shop for discount motorcycle tires from the leader of motorsports. Find the best tire deals online.

  • Motorcycle Helmets

    Find a great selection of motorcycle helmets from top brands for Men, Women and Kids.

  • Motorcycle Parts

    Superior selection of motorcycle parts for ATV, dirt bike, street bike, sport bike and scooter. You won't find a better selection anywhere else.

  • Motorcycle Jackets

    The best selection and deals on motorcycle jackets for Men, Women and Kids can be found at Chaparral Motorsports.

Speak Your Mind

*