The American International Motorcycle Expo (AIMExpo) has announced a partnership with the Italian Trade Commission (ITC) that may affect the staging of future motorcycle events in both countries. This new relationship will aim to introduce several Italian companies to the American market in an effort to bring their products, such as bikes, and sport bike accessories, to the U.S.
These two organizations will come together at the inaugural 2013 AIMExpo, which is set to take place from October 16 to 20 in Orlando, Florida. There, an Italian Pavilion will be set up in order to highlight Italian products for American motorcycle enthusiasts. In turn, more European manufacturers are expected to be attracted to the new expo.
“The agreement with ITC to showcase AIMExpo to Italian industry is as exciting as the creation of the Italian Pavilion at AIMExpo,” said Larry Little, vice president of MPE’s Motorcycle Group, the event’s producer. “The American consumer has a clear appreciation for Italian design, evident in the style and beauty of Italian motorcycles and related gear which will be on full display.”
While fans will have to wait until next October to get a glimpse of the new partnership in action, they can expect Italian products to begin cropping up at various other motorcycle shows and expos.