Triumph Motorcycles Sales Mark Highest European Bike Sales In North America

2012 Triumph America - Action

In the U.S., it’s not easy for motorcycle manufacturers to challenge the vast number of Japanese and domestic bike sales in the nation. However, one company that is quickly attracting more riders is Triumph, a British motorcycle manufacturer. Triumph recorded some of its highest sales of all time in North America during the month of […]

Baby Boomer Generation Embracing Motorcycle Culture

Silver Honda Gold Wing

It’s a common misconception that most motorcyclists are speed-loving riders, but in fact, the U.S. motorcycle industry is primarily made up of baby boomer riders in their 40s, 50s and 60s. The baby boomer generation is a lot wealthier than what cult-classic biker movies of the 60s and 70s made motorcyclists appear to be. Many in […]

BMW Offers Motorcyclists A New Heated Vest For Winter Riding

BMW HeatUp Heated Vest

The winter months bring cold weather that numerous motorcyclists simply don’t want to deal with until spring. Winter riding can be a dangerous task for those in areas where the climate can drop to freezing temperatures. Without the right motorcycle gear, riders can get frostbite or experience a chill that no amount of clothing can […]

Motorcycle World Seeing More Female Riders

2015 Yamaha YFZ-R3 - Desert Riding

While most people envision the roar of a motorcycle and expect to see a male rider on the saddle, more female riders are disproving the gender stereotype. According to the Long Beach Press-Telegram, several riders gather in front of Dues Ex Machina in Venice, California, with their modified and custom-built vintage Hondas, BMWs, Ducatis and choppers. Some […]

2015 Yamaha YZF-R1 And R1M Challenge European Superbikes

2015 Yamaha YZF-R1 - Action

Yamaha recently announced its newest creations, the new YZF-R1 and the nearly MotoGP 2015 Yamaha YZF-R1M, at the EICMA motorcycle exhibition in Milan, showing everyone it’s doing everything to be atop the superbike world, Gizmag reported. The motorcycle company had Jorge Lorenzo and Valentino Rossi, both MotoGP stars, showcase the new YZF-R1 and R1M at the Italian […]