BMW Bikes Are Low On Reliability, High On Customer Satisfaction

Harley-Davidson, BMW Bikes Are Low On Reliability, High On Customer Satisfaction

A motorcycle is a big investment, so it’s natural for prospective owners to shop around and look at all factors when considering different bikes. According to a new study from Consumer Reports, popular brands like Harley-Davidson and BMW are not as reliable as their Japanese counterparts like Yamaha, Kawasaki and Honda, but that hasn’t stopped […]

Marco Melandri Undergoes Shoulder Surgery

Marco Melandri Undergoes Shoulder Surgery

The World Superbike season has barely begun and a top rider has already hit a speed bump. BMW competitor Marco Melandri, who was one of the preseason favorites to win the motorsports title after finishing third overall last year, recently underwent surgery on his right shoulder. The pain had been nagging the Italian throughout the winter […]

BMW Launches New Motorcycle Campaign

BMW Launches New Motorcycle Campaign

BMW is kicking off March with a new national campaign to promote its line of motorcycles. Using the slogan “Feed Your Restless,” the manufacturer aims to highlight the reliability, edginess and individualism that its bikes and accessories offer, The Wall Street Journal reports. “We understand motorcyclists are a unique consumer,” said Todd Andersen, marketing manager for […]

World Superbike Gets Underway In Australia

World Superbike Gets Underway In Australia

The 2013 World Superbike season kicked off at Phillip Island, Australia, over the weekend. Sylvain Guintoli and Eugene Laverty finished in the top two of both races, swapping wins to emerge with 45 points each after the first round of the motorsports series was complete. In the first race, Guintoli came from behind during the 15th […]

Motorcycle Maniac: 2012 BMW R 1200 R

2012 BMW R 1200 R

Not every motorcycle is a hog or a supersport bike built for speed, but that doesn’t mean the rides that fall between these extremes are not as exciting or fun to ride.