BMW Launches New Motorcycle Campaign

BMW Launches New Motorcycle Campaign

BMW is kicking off March with a new national campaign to promote its line of motorcycles. Using the slogan “Feed Your Restless,” the manufacturer aims to highlight the reliability, edginess and individualism that its bikes and accessories offer, The Wall Street Journal reports. “We understand motorcyclists are a unique consumer,” said Todd Andersen, marketing manager for […]

World Superbike Gets Underway In Australia

World Superbike Gets Underway In Australia

The 2013 World Superbike season kicked off at Phillip Island, Australia, over the weekend. Sylvain Guintoli and Eugene Laverty finished in the top two of both races, swapping wins to emerge with 45 points each after the first round of the motorsports series was complete. In the first race, Guintoli came from behind during the 15th […]

Motorcycle Maniac: 2012 BMW R 1200 R

2012 BMW R 1200 R

Not every motorcycle is a hog or a supersport bike built for speed, but that doesn’t mean the rides that fall between these extremes are not as exciting or fun to ride.

Ducati To Be Honored At Amelia Island Concours

Ducati To Be Honored At Amelia Island Concours

The Amelia Island Concours d’Elegance will honor Ducati motorcycles this year. From March 8 to 10, a collection of 18 rare bikes from the Italian manufacturer will be on display, including the 1946 Cucciolo, which was the brand’s first ever production motorcycle. A showcase of the motorcycles and some select street bike gear will be […]

US Motorcycle And ATV Sales Grew In 2012

US Motorcycle Sales Grew In 2012

There’s good news for motorcycle fans in the U.S. Despite previously forecasting a decline in motorcycle sales, the Motorcycle Industry Council (MIC) reported a 2.6 percent increase in the U.S. market during the past year, Motorcycle.com reports. It was the first time since 2002 that new bike sales in all four major segments – scooters, dual […]